Bulletin

When I take a step back and reflect, it always amazes me how cyclical life can feel at times.

In March of 2010 I attended the Arnold’s Sports Festival to compete in my first Brazilian jiu-jitsu competition. At the time, I was 20 years old and had been training jiu-jitsu for roughly 3 to 4 months. When we found out the Arnold’s held a jiu-jitsu tournament and it was happening in our backyard my buddy and I jumped at the opportunity to sign up and test ourselves. Honestly, at this point I don’t remember much about my first matches but I can vividly remember watching a specific match with my friend where we saw our first jumping guillotine attempts from a shirtless dude in tight shorts running and jumping around all over the mat…it was one of the funniest things we saw the whole day.

As we start the New Year, I figured I’d take some time to reflect and look back on the various highs and lows we’ve personally experienced throughout the year. Technically, December of 2020 marked a full calendar year for the existence of BIJONARI, beginning with the initial idea for the brand and leading up to our very first sale on November 3^rd, 2020.